You may recall last week’s post about the CRTC’s decision to deny Shaw the right to air National Geographic Wild in Canada. The CRTC argued that there are already two other Canadian wild-life channels available which might lose viewership to the American National Geographic channel.
Okay, that’s lame, but whatever – that’s how the CRTC rolls.
Fast-foward to this week and we see that The Canadian Press is announcing that Swiss Chalet will be launching a 24-hour roasted chicken channel on Monday. The channel will be nothing more than 2 rows of chickens roasting on an open flame – much like those fireplace recordings that play at Christmas – and it will run for 13 weeks.
Now lets consider this for a second… a third wild-life channel is disallowed because it lacks enough Canadian content. But a channel with nothing but roasting chickens is completely fine?
I guess the chickens
are were all Canadians?
But hypocracy aside, what really scares me is that a new channel is being created for the purpose of airing nothing more than a single commercial. Really, that’s all this is. Swiss Chalet is literally buying 13 weeks of 24 hour airtime on a dedicated channel, just to air a single, chicken-based commercial. With no actual entertainment value at all.