Archive for apple

Motorola burns Apple, makes me smile

Posted in Finds, Thoughts with tags , , , , , , , , , , , , , , on February 8, 2011 by Mitch Leuraner

If you were watching the Super Bowl from somewhere other than Canada, you probably already saw Motorola’s ad for the new Xoom tablet. But if you haven’t already, you need to watch it:

This has got to be the smartest shot at Apple ever to air on television, and it is just so perfect. Everything, from the reference to Orwell’s 1984, to the hot girl removing her iconic white earbuds, is just absolutely spot on.

Of course, the irony is that most people probably just wont get it.

iPhone gets multitasking (sort of), also starts wearing Hammer pants

Posted in Aggravations with tags , , , , on April 10, 2010 by Mitch Leuraner

iPhone in HammerPantsIs anyone else tired of Steve Jobs announcing “new” features for the iPhone that really are not new at all?  The big deal for iPhone OS 3 was the ability to copy/paste – a “feature” that even my grandmother could see was missing.  The latest wonder is multitasking, which is supposed to allow users to run more than one app at a time.  But there are two problems here:

  1. iPhone OS 4 does not allow users to multitask – it allows developers to access 7 services that can run in the background. For many, this may seem like a fine distinction since the available services (Background Audio, Voice Over IP, Location Services, Push Notifications, Local Notifications, Task Completion, and Fast Apps Switching) will probably accommodate the majority of the sheep people who purchase an iPhone.  But that is beside the point – users cannot multitask unless the developer specifically created the app to do so, and even then it will only work in very specific ways.
  2. Multitasking has been around forever!  There are actually people out there right now, who are perfectly capable of using an iPhone, but are too young to remember life before Windows 3.0. So young in fact, they probably don’t know what Hammer pants are! These people have grown up in a universe that has always had multitasking computers, and now their phone is just catching up? The iPhone was developed as a music playing / internet browsing / phone calling machine.  By definition it should have had multitasking from version 1.

But that is the snag isn’t it?  If Jobs gave people what they wanted up front, he couldn’t sell them a new one each year.

Add to: Facebook | Stumbleupon | Twitter

“Be a force for good.”

Posted in Finds, Thoughts with tags , , , , , , on March 16, 2010 by Mitch Leuraner

So, Twitter wants to be a force for good?

How nice.

I’ll admit, it’s certainly more commendable than Google’s misleading “Don’t be evil” slogan, which I’ve talked about before.  But really, who believes that this is anything more than shameless self-aggrandizement?  Over at TechCrunch, Michael Arrington suggests:

What I’d like best is if Twitter just focuses on keeping the lights on, and adds competitive features that keep Google, Facebook and others on their toes. Let others use Twitter to do good things. Twitter should stay goodness-neutral and self righteous free.

I agree wholeheartedly. In my experience, companies that talk about being “good” are a lot like countries that put “democratic” in their official name – neither turn out to be what they claim.