Is ‘Flo’ really enough?

So I typed ‘flo’ into Google tonight. That’s it – just three little letters – and the first suggestion for the auto-complete was “florence and the machine“!

That’s all it takes? The band is so big now that typing three letters into Google gets them suggested right away? Of all the other things that I could have been searching for that might start with ‘flo’, Google suggests Florence and the Machine?

That’s a little weird. (Ya, of course I was searching for the band, but I could have been searching for something else… like… Flowmaster Mufflers?)

But do you know what’s even weirder?  If you actually search Google for the letters ‘flo’, Florence and the Machine doesn’t even make it into the first page of results!

That’s right!  So if you type ‘flo’ into Google, it will suggest that you might be looking for the band, but if you actually hit Search for just those letters it doesn’t think you want the band at all.

What’s up with that?

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