Bell Canada is laughing at us all

Once again, the telecomunications gods have announced a raise in prices. As of January 2011, all of their ‘calling features’ will cost $2 more each month.

  • Caller ID and Voice Mail will cost $10.95,
  • Call Waiting will cost $8.95, and
  • Visual Call Waiting will cost $16.95!!

If you’re feeling a little deja vu, it’s because this is the second time this month that Bell has made a price increase annoucement – although last time they were stickin’ it to internet customers instead.

The incredible part is that these features cost the company nothing. Once the system is set up, which it has been for years, it is completely automated. Displaying caller ID information cannot possibly cost the company more today, than it did last year. And Bell is certainly not struggling to make a profit.

So why the increase?  Simple – people have come to rely on these features, and won’t give them up just for the sake of a few dollars each month.

And that is why Bell is laughing.

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