This is how you get me to pay for music

Since the demise of the CD (yes, I’m calling it officially ‘demised‘) artists have been looking to package music in ways that give something special to people who actually pay instead of just download. Back in the day liner notes were good enough, but today you need more. Quickly run through any music store (no, not iTunes, I mean an actual store – remember those?) and you’ll see CD packaged with all sorts of stuff – t-shirts, books, toys…

But once in a while, someone will come up with a really cool idea.

Like, SONOIO.

SONOIO is an electronic solo project of Alessandro Cortini (ex-NIN). Like every other artist, you can buy his music online.  But in addition to the standard mp3 download SONOIO offers a package that comes with a tiny synthesizer (SuONOIO) already packed with samples that were used to create the music on the album.

This thing is cool and, for the geekier people in your life, would make a great gift.

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