“Be a force for good.”
I’ll admit, it’s certainly more commendable than Google’s misleading “Don’t be evil” slogan, which I’ve talked about before. But really, who believes that this is anything more than shameless self-aggrandizement? Over at TechCrunch, Michael Arrington suggests:
What I’d like best is if Twitter just focuses on keeping the lights on, and adds competitive features that keep Google, Facebook and others on their toes. Let others use Twitter to do good things. Twitter should stay goodness-neutral and self righteous free.
I agree wholeheartedly. In my experience, companies that talk about being “good” are a lot like countries that put “democratic” in their official name – neither turn out to be what they claim.